Front end is technology
Adrian complains about lack of posts. I’ve been contemplating Web 2.0 and the AJAX hysteria, but my thoughts are disconnected. Blog the disconnected dots and join later…
One of the biggest failures at Boo was to assume that the front end was not a technology issue. Up through launch and beyond, the front end team was first reporting to business development and then to marketing. This was a capital mistake that I kept fighting over. A web site front-end is interface design, it’s not a marketing exercise. It should include people who are versed in this and not just people who know about pretty colors. Ultimately, I think this was one of the big failure factor in the company.
LESSON: No matter how good your backend systems are, the users will only remember your front end. Fail there and you will fail, period.”
